Beach Volleyball
America (BVA) Enters New Season With Sponsorship Growth
(from BVA Press Relations)
Outpost.com,
SPEEDO, MIKASA, and Allsport Photography Onboard for 2001
POWAY, CALIF.
(Dec. 07, 2000) - Beach Volleyball America (BVA), the official men's and women's
professional beach volleyball tour in the United States, as recognized by USA
Volleyball, announced today that SPEEDO, along with previously announced MIKASA
Sports, has extended their sponsorship through the 2004 season, according to
BVA Chief Executive Officer Charlie Jackson. In addition Allsport Photography
joins Outpost.com as official sponsors.
Entering the
2001 season, the BVA Tour will include eight events and visit cities such as
Miami Beach and Clearwater, Florida, Manhattan Beach, California and Honolulu,
Hawaii. The tour will kick off in April and conclude in Honolulu for the BVA
Tour Championships in mid September, with a complete schedule to be announced
at a later date. All tournaments will be televised both nationally and internationally.
The 2001 BVA Tour will include the world's top women's beach volleyball players
including, Olympic stars Jenny Johnson Jordan, Misty May, and 2-time Olympian
Holly McPeak. For the first time, the world's top international men will participate
and will feature 5-time World Champion and Olympian Sinjin Smith, and 1999 U.S.
Olympic Cup Gold Medalists, Kevin Wong and Rob Heidger. They will be joined
by Olympic stars, Carl Henkel, Jeff Nygaard and Dan Landry.
"The long-term
commitments of our marketing partners, who recognize the value of our business,
are very significant to our tour," said Jackson. "These high-profile companies
demonstrate the viability of the BVA as a strong marketing vehicle to reach
sports fans across the country."
The BVA Tour
provides elite beach volleyball athletes with opportunities to compete and practice
in the U.S. to prepare for major international and Olympic competition. The
BVA Tour is recognized by the Federation de Volleyball (FIVB) the governing
body for men's and women's beach volleyball worldwide. The top BVA athletes
represent the U.S. on the FIVB World Tour, the official qualification tour for
the Olympic Games.
SPEEDO renewed
its commitment in October with a long-term licensing agreement to produce the
Official BVA Tour Apparel and licensed merchandise for the BVA. SPEEDO will
assume exclusive merchandising rights to all tour merchandise to be sold on
site at 2001-2004 tour events and in the SPEEDO/Authentic Fitness retail stores
nationwide. In addition, SPEEDO has built relationships with the top BVA athletes,
including Olympians, Davis, Jordan, May, McPeak, Barbra Fontana and Wong.
"As we saw with
the sold-out crowds at the Sydney Olympics, the sport of beach volleyball creates
an exciting environment for fans," said Stu Issac, Vice President, Sales & Marketing
for Speedo. "The elements of sun, fun, sex appeal and the beach are an undeniable
draw. Companies that capture that essence are rewarded with an image that screams
youthful nature and excitement."
Allsport has
been at the forefront of sports photography for over 30 years. The Allsport
library is now the most comprehensive single collection of sports photography
in the world.
"Allsport serves
as official photographer or photographic partner to numerous leagues and governing
bodies worldwide," said Greg Walker, President and Chief Executive Officer of
Allsport Photography USA. "We are pleased to be able to add the Beach Volleyball
America Tour to our long list of valued clients that includes, among others,
the International Olympic Committee, U.S. Olympic Committee, IAAF, NBA Photos,
Major League Baseball Photos, Sanex WTA Tour, and Major League Soccer."
MIKASA gained
worldwide recognition in the recent 2000 Sydney Olympic Games, where the company
provided the official game balls for the sports of beach volleyball, volleyball
and water polo. MIKASA is the official ball of the FIVB World Tour and will
provide the official beach volleyball for the 2004 Athens Olympic Games. Outpost.com
was founded in 1995 to serve the consumer and small office/home office market
and has quickly emerged as one of the most widely recognized and frequently
shopped Internet commerce sites based on revenue growth, repeat customer purchases
and its expanding affiliate network.
In addition to
the administration and operation of the BVA Tour, Beach Volleyball America assists
in the administration of properties such as USA Volleyball's National Beach
Team Division, the Collegiate Beach Championships and the U.S. Junior Olympic
and Open Beach Volleyball Championships among others.